Are you positioned as a vendor your US customers depend on — or simply one they can replace?
The current US trade and tariff environment has forced most Indian manufacturers into reactive mode — reviewing supply chain exposure, modelling tariff pass-through and debating whether a US presence makes commercial sense. For companies still weighing these questions, the honest answer is that the window for easy answers has narrowed. US customers are no longer simply asking about price competitiveness or production quality. They are asking whether their suppliers can be relied upon when policy shifts, logistics strain, and demand variability hit simultaneously — and they are making vendor decisions accordingly.
In this session,
Tanushree Bagrodia, Group CEO & Whole Time Director of Uniparts India, will speak from direct operating experience rather than policy commentary. Uniparts established its US manufacturing and warehousing presence well ahead of the current tariff and localisation environment — building around local US teams and integrated supply capability rather than visa-dependent delivery. Ms Bagrodia will examine how customer expectations in the US agriculture and construction equipment market have evolved over the past 12-18 months: from treating local presence as a differentiator to viewing resilience, commercial flexibility, and operational continuity as a single, non-negotiable proposition. She will also map what the shift from offshore supplier to embedded partner requires in practice — in terms of capital allocation, organisational design and the investment thesis for a genuine dual-shore model.