IMA’s India’s consumption story is in flux. Aspirations are rising, brand loyalty is thinning and digital discovery is universal but not always followed by digital purchase. In this shifting environment, business leaders need sharper intelligence to decide where to compete, how to position and what to offer next.
IMA’s Decoding India’s Consumer Markets report brings together insights from over 25 senior leaders across automotive, apparel, durables, FMCG, healthcare, housing, media and BFSI. The report examines how consumers are redefining value, balancing premium with practicality and making purchase choices across both urban and emerging markets.
The report will help you:
Examine how value, premium and diminishing loyalty now coexist
Understand the different paths from product discovery to final purchase
Learn why Tier 2 and 3 markets need tailored propositions
Explore how leaders are adapting to changing consumer expectations
This in-depth, qualitative study is based on detailed conversations with CEOs and CFOs, supported by market scans and category-level analyses.
Core themes explored:
Geographic variations in demand and market potential
Pathways from product discovery to final purchase across categories and channels
The interplay of value and premium in buying decisions
Evolving consumer priorities
Patterns of brand loyalty and switching behaviour
The role of sustainability in shaping choices
Implications for consumer facing brands
And many more...