The Sustainability Series

IMA India

IMA is a niche economic, business and market research firm that provides insights and analysis to top management audiences in India through multiple channels. For 28 years, IMA’s research and opinion have informed the perspectives of investors, industry and government. IMA is one of the country’s largest peer group platforms for top functional executives, comprising more than 2,500 Indian and global business/functional heads from over 1,500 member companies. Since 1994, it has developed an unmatched capability to harness and distil collective wisdom, enabling top managers and industry leaders to interpret changes and forecast developments in the operating environment through authoritative guidance.

Ayvens

Ayvens is a leading global sustainable mobility player born from the acquisition of LeasePlan (founded in Amsterdam in 1963) by ALD Automotive (founded in Paris in 1968), part of the Societe Generale group. We’ve been improving mobility for decades, providing full-service leasing, flexible subscription services, fleet management and multi-mobility solutions to large international corporates, SMEs, professionals, and private individuals. With 14,500 employees across 42 countries, 3.3 million of vehicles and the world’s largest multi-brand EV fleet, we’re leveraging our unique position to lead the way to net zero and spearhead the digital transformation of the mobility sector.

Ayvens in India

ALD Automotive India was founded in 2005 whereas LeasePlan India in 1999. Today, as Ayvens we boast a fleet of more than 44,000 vehicles and are a leading fleet management and vehicle leasing company in India catering to more than 1800 corporate customers in over 280 locations across India. Headquartered in Mumbai and we have a direct presence in Delhi, Pune, Hyderabad, Chennai, Bengaluru, and Kolkata. Through these offices and our supplier tie-ups, we have an operational reach in all major cities and can meet varied corporate car leasing requirements anywhere in the country.

Green Hydrogen: A Catalyst to India’s Energy Independence

India is on the cusp of an energy revolution, with bold strides toward achieving energy independence by 2047 and net-zero emissions by 2070. Our latest report, Green Hydrogen: A Catalyst to India’s Energy Independence, is in partnership with Ayvens, one of the leading fleet leasing companies globally. It delves into the transformative potential of green hydrogen in decarbonising industries, revolutionising transportation and addressing climate goals. The report shares insights on:

• India’s ambitious National Green Hydrogen Mission and its roadmap to produce 5 MMTPA by 2030.

• The role of policy, technology and investments in overcoming challenges and driving adoption.

• Innovations in hydrogen-fueled mobility and strategic interventions to reduce production costs.

India's Agricultural Crossroads: Sustainability, Innovation and Future of Farming

Agriculture remains the backbone of India’s economy, supporting nearly half the workforce and contributing 15% to GDP. Yet, the sector faces unprecedented challenges - from groundwater depletion and soil degradation to the mounting impacts of climate change. Erratic monsoons, rising temperatures and toxic residues threaten long-term food security and biodiversity. In this context, sustainable agriculture is not a choice but an imperative.

The paper examines the critical role of India’s agrochemical sector in this transformation—how it is embracing sustainability, integrating cutting-edge technologies and navigating key challenges to build a resilient and food-secure future, backed by innovation and strong policy support.

Purpose Meets Performance : Why Sustainability cant be an afterthought anymore

In a world grappling with climate change, resource depletion and widening social inequality, sustainability has moved from the margins to the mainstream of business strategy. It is now a core driver of competitive advantage, risk management and long-term profitability. Companies are setting goals to reduce their carbon impact and move towards Net-Zero.

Climate risks play a pivotal role in decision-making. Investors are reallocating capital based on sustainability performance. Consumers, especially younger ones, are rewarding brands that align with their values. Employees are demanding purpose and responsibility from their employers. The message is clear: sustainability is no longer optional but expected. These structural shifts are reshaping how companies operate, compete and grow.

Circular Economy : Reinventing the auto industry

The global auto industry is undergoing a fundamental shift. While the push towards electric vehicles has gained momentum, a much deeper transformation is underway; one that challenges the sector’s traditional linear model of extract, produce, use and discard. With rising environmental concerns, resource scarcity and mounting regulatory pressures, circularity is fast becoming the new frontier for sustainable mobility.

Mobility as a Strategy : Closing India’s Corporate Leasing Gap

Across the globe, corporate mobility has moved from being a perk to a powerful strategy helping companies attract and retain talent, enhance productivity, reduce costs and deliver on ESG goals. In India, however, mobility remains largely overlooked. With ~546 employees per company-provided vehicle (compared to 36 in the US and 10 in Europe), fewer than 5% of white-collar employees have access to leased vehicles. This gap highlights India’s slow adoption of structured mobility programmes, even as global peers embed vehicle access into policy frameworks, sustainability roadmaps and talent strategies.

Why has India fallen behind? What shifts are reshaping the landscape? And how can CXOs turn mobility from a cost burden into a driver of financial efficiency, workforce equity, and sustainability? The attached research paper, developed in partnership with Ayvens, examines the barriers, market transitions and the compelling case for car leasing as a lever for change.